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Automotive Catalogue

BMW Vancouver — Motorsport Archive

A 1970s–80s Motorsport print catalogue remake — warm paper, ink, the M tricolor, condensed type, and technical blueprint drawings instead of stock photography.

The BMW Vancouver catalogue site shown on desktop, featuring a vintage motorsport aesthetic with condensed typography, technical car drawings, and a warm paper texture.
The BMW Vancouver homepage hero, headlined "The great don't stop at great," with a full-bleed car photo and a scrolling offers ticker.
The BMW Vancouver model grid and "Paper is a fine start. The road is better." section with a call to book a test drive.
The BMW Vancouver inventory page with condition, drivetrain, retailer, and sort filters above a grid of vehicle listings.

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5
Model lines featured
20
Vehicle inventory
15
Technical drawings

BMW Vancouver required a digital presence that matched the prestige and heritage of the brand — but as an independent reimagining, not an official site. We chose a concept drawn from BMW’s golden era: the 1970s–80s Motorsport print catalogue.

What we did

Rather than corporate templates or stock photography, we built the entire interface around vintage print design: condensed Saira type, the iconic M tricolor, blueprint-style SVG technical drawings for each model, and a warm paper texture throughout. Every interaction feels like turning a page in a physical catalogue.

The site showcases fifteen models with full specs, active offers, and live inventory across five retailers. The test-drive form (superforms + Zod) works with JavaScript disabled, so every user can engage whether they’re on Fiber or a flaky connection.

The outcome

The catalogue repositioned BMW Vancouver as a brand with taste and history, not just inventory. The technical drawings (auto-scaled SVG per model profile) create a signature centerpiece that is unmistakably BMW without borrowing corporate assets. Customers now have a single source for model details, offers, and retailer hours — and the form captures every test-drive lead without losing anyone to slow load times.

Brand identityE-commerceWeb design & build