The situation

A short-form content business was bottlenecked on editing. iPhone footage went to Google Drive; every clip needed cutting and captioning before it could ship.

What it took over

  • Pull footage from Google Drive
  • Drive the editing software to cut the clip
  • Add captions
  • Hand back a near-finished edit

The outcome

On a 30–45 minute editing job the assistant gets about 80% of the way there; the owner finishes the last 20%. That was enough to sustain publishing 8–10 videos a week.

The honest part

80% is the honest number, and it’s a win worth paying for. Anyone promising a finished video with no human touch is selling you a month-two cancellation.